Nestle Aero

Country: England

Agency: JWT, London

Client: Nestle, Aero

Media: TV

Score

Originality: 9.8/10

Impact: 9.5/10

Credibility: 9/10

Relevance: 9.9/10

Personal Comments

Skating around in a heap of chocolate colored balloons? That looks brilliant. Makes me wanna try an Aero.

But, firstly, they should have shown a younger dude skating around. The guy who’s shown eating the chocolate before he goes around skating, looks 30. I mean, a much younger guy would make the entire ad more cooler. Probably one of those 19 year old chocolate boys. They are more likely to eat chocolate (esp one with bubbles in it! ), more likely to skate around and get excited by a heap of balloons. But I guess they needed a professional skater and they got Bob Burnquist in.

Also, the choice of music …… probably a faster track … more pepped up…… could have been better.

On a side note, I absolutely love the chocolate (and it’s annoying you can’t find it anywhere in Asia) …… just finished half a bar writing this post. . It comes in a number of flavors including milk chocolate, mint, caramel, white chocolate etc etc. I get a kick out of the bubbles

Below is another ad for Aero Bubbles……Very very different. It’s targeting the women with Jason Lewis talking about how chocolate bubbles melt even faster at body temperature and thus “makes the pleasure even more intense”. …. a number of print ads complimented the TV commercial.

Sigh, they ALL make you wanna try an Aero !