Talking stain

Country: U.S.

Agency: Saatchi & Saatchi

Client: Procter & Gamble, Tide

Media: TV

Score

Originality: 9.8/10

Impact: 9.5/10

Credibility: 9/10

Relevance: 9/10

Personal Comments

How annoying was that stain? You wanna get rid off it NOWW! This is how Tide made it’s first Super Bowl appearance. A 30 second spot and Saatchi & Saatchi does justice.

Very creative work. To the point with a touch of humor. And the reason why it catches your attention and ensures the viewer remembers it was a Tide ad, is because you actually try and pay attention to the guy cos your initial reaction to it is that maybe it’s just the volume or your speakers/earphones are acting weird. Or maybe it’s just you. By the time you realize that the very point of the commercial is for you to not understand, it’s over. So the viewer actually listens harder.

And it plays on a very relevant point. Stains like that can be very very distracting for the guy interviewing you. Thats why you need tide. But then how many people wear a shirt like that to an interview they’re serious about? :S