Ad for Tampons

A new way to make blood-sucking by vampires even more gut-churning!

Country: Switzerland

Agency: Draft fcb

Client: Johnson & Johnson, o.b. tampons

Media: Print

Score

Originality: 8.0/10

Impact: 7.0/10 (in a highly obnoxious way)

Credibility: 7.0/10

Relevance: 3.0/10

Personal Comments

Blood-sucking vampire fangs. Lets replace them with tampons! Ahan! What do you get? Well lets see …… a nauseating feeling that leaves you with a loathsome expression. I’m sorry, I am someone who automatically pictures everything in my mind at the slightest provocation (much like J.D from the tv series Scrubs) and I certainly regret seeing this ad.

Fine. technically speaking, it’s surprisingly relevant! Vampire fangs used to suck his victim’s blood… ooooh let’s make ‘em more “absorbent”. But seriously? Considering the usage of the product in question, leave alone its “placement”, super absorbent teeth don’t seem like a genius way to move away from cliche tampon/sanitary napkin ads showing the blue liquid, super active & smiling women and spotless white bed sheets!