Posted by: mahakambwani on: May 9, 2009
Surf Excel – Daag Achche Hain Country: India Agency: Lowe Client: Hindustan Unilever, Surf Excel Media: TV Score Originality: 9.5/10 Impact: 9.5/10 Credibility: 9.5/10 Relevance: 9.9/10 Personal Comments Makes you smile doesn’t it? Everything in the commercial is so relevant to the intended target audience – the typical Indian mother. Kids coming back from school, [...]
Posted by: mahakambwani on: March 12, 2009
Country: India Agency: Lowe, Mumbai Client: Camlin Media: TV Score Originality: 9.9/10 Impact: 8/10 Credibility: 9.5/10 Relevance: 8.8/10 Personal Comments Awesome job for such a low involvement product. In other words, nobody really cares what permanent marker they use. But the ad is entertaining enough for one to remember Camlin. It’s a creative concept and [...]
