Posted by: mahakambwani on: May 19, 2009
Toyota RAV4 Country: New Zealand Agency: Saatchi & Saatchi Client: Toyota Media: TV Score Originality: 9.0/10 Impact: 9.5/10 Credibility: 7.5/10 Relevance: 8.0/10 Personal Comments Exaggeration reaches new heights. It’s sorta crazy but maybe not so much according to New Zealand standards (aren’t they known for wacko ads? ). The song in the background brilliantly compliments [...]
Posted by: mahakambwani on: May 4, 2009
Talking stain Country: U.S. Agency: Saatchi & Saatchi Client: Procter & Gamble, Tide Media: TV Score Originality: 9.8/10 Impact: 9.5/10 Credibility: 9/10 Relevance: 9/10 Personal Comments How annoying was that stain? You wanna get rid off it NOWW! This is how Tide made it’s first Super Bowl appearance. A 30 second spot and Saatchi & [...]
Posted by: mahakambwani on: April 24, 2009
Post-it Agency: The Jupiter Drawing Room Client: 3M – Post it Media: Print Score Originality: 9.6/10 Impact: 9.9/10 Credibility: 9.9/10 Relevance: 9.5/10 Personal Comments Simple, witty and effective. Exagerated of course. Yet very credible cos it brings across the point so easily and so seamlessly that the viewer does not think twice before laughing (and [...]
Posted by: mahakambwani on: March 20, 2009
If only women spent less time cooking The copy for each ad reads “If only women spent less time cooking”. Country: Bucharest Agency: McCann Erikson, Madrid Client: Nestle, Maggi Media: Print Score Originality: 9.8/10 Impact: 9.7/10 Credibility: 9/10 Relevance: 9.7/10 Personal Comments Very original. Women spend way too much time cooking. That’s why they ain’t [...]
Posted by: mahakambwani on: March 12, 2009
Country: India Agency: Lowe, Mumbai Client: Camlin Media: TV Score Originality: 9.9/10 Impact: 8/10 Credibility: 9.5/10 Relevance: 8.8/10 Personal Comments Awesome job for such a low involvement product. In other words, nobody really cares what permanent marker they use. But the ad is entertaining enough for one to remember Camlin. It’s a creative concept and [...]
